StartIsBack is an awesome piece of software developed by Stanislav Zinkuhov that allows Windows users to change their default Windows 10 start menu into an authentic and enhanced start experience. Stanislav is an experienced Windows developer who’s software is used hundreds of thousands daily. However, Stanislav’s software suffers from a lack of a modern presentation and well thought out marketing.
From a consumers perspective, the original site design did not instill any faith or confidence in the product. As most users know, it is considered “risky” to purchase products from a website that look unprofessional for fear of losing out on a product and or money. This is something I highly believe effects the long term sales growth for StartIsBack and it something I strongly wanted to improve on with the re-design.
The original site was non-responsive leading to a terrible user/shopping experience via mobile devices and tablets. Although the product itself if for desktop operating system, it was important to note that discovery of the product happens across devices of all shapes and screen sizes. A responsive site design was a must have.